In today’s corporate environment, communicating in English is absolutely necessary and unavoidable. It is even so if you are sales executive. If your companies are looking to increase the revenue, selling your product only to locals will not be enough. You must think ahead and try to promote your product or services outside the country. Hence, as English is the most common language used worldwide, your staff must be able to communicate effectively in English. Unfortunately, many avoid speaking and writing in English because they lack confidence and are trapped in a negative reinforcing cycle. This adversely impacts the ministry’s public image and customer satisfaction.
The objective of this programme is to break the negative reinforcing cycle and start a positive reinforcing cycle by encouraging participants to speak and write in English regardless of grammar, pronunciation and vocabulary mistakes.
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Case Study 1: Impact of Not Learning English To Business
Mr. Badul is a successful entrepreneur. He only has the Malaysian Certificate of Education, but thanks to his hard work and dedication, he now has 3 restaurants, all named Pak Badul Sedap. Pak Badul Sedap is not only popular among locals, but also among tourists.
Because Mr. Badul is not fluent in English, he always relies on his son Azman to be his interpreter when tourists ask questions like how he prepares cooking, what ingredients are used in cooking and more. One of Mr. Badul's loyal customers was John.
John is from the United Kingdom, but works in one of the oil exploration sectors in Malaysia. He really likes Mr. Badul's cooking. He will be retiring soon and will miss Mr. Badul's cooking. So he came up with an idea for Mr Badul, to be his partner and to open his restaurant branch in the UK. The startup capital and its UK business registration will be managed free of charge by John.
Mr Badul was very surprised to hear this news. Mr Badul has long dreamed of expanding his business overseas. Mr. Badul was also widowed after his wife's death and Azman was also an adult, so he definitely can take care of himself. However, because he did not speak English, he abandoned his desire and rejected John's proposal
Case Study 2: Impact of Incorrect English Language To The Business
Fakrul, is a tailor cum designer. Fad is very talented in his work and was nicknamed the "Golden Hand" by his customer for his detail and thorough work. One day, Fakrul colleagues suggested that Fakrul send samples of his work at international competitions. Seeing the potential of his work on the international stage, he agreed.
Fakrul talent was once again recognized as he won the international competition. An investor named Sofia, a US citizen who sponsored the competition, wanted to see Fakrul to persuade him to open up his businesses in US by way of partnering with her. When Fakrul heard the news, he was so happy that he agreed to meet immediately.
When the excitement fades away, Fakrul suddenly realized that his English proficiency were so limited. He began to felt nervous and decided to cancel the meet which of course angered Sofia. Sofia immediately flown to US and tell her colleague to stay away from Fakrul, telling them that Fakrul is a liar and con-man, without knowing the real reason why Fakrul did what he did.
Fakrul lost a lifetime opportunity to expand his business. Moreover, his reputation overseas, especially in the US has been tarnished. Fakrul learned his lesson and promise to himself to learn English even though he need to learn from basic.
Don't Miss Out!
Register Now To Attend Our ENGLISH FOR BUSINESS COMMUNICATION Course.
Download The Registration Form Below
Click DOWNLOAD
Fill In The CONTACT FORM
or CALL En Shah at 011-25085983
Case Study 3: Impact of Good English Command Towards Business
Amy is a artist and has her own shop. She had several masterpiece that she wanted to sell. However, knowing the local market is very competitive and limited, she decided to sell her work online. It was a shot in the dark, but she is willing to give it a shot.
Of course, many website, especially foreign website use English. However, it is not a problem for Amy because her English command is good. She listed out her art description in English and put it out in several international art bidding site and hope for the best.
Amy strategy worked. Her art was bid and to her surprise, several of her artwork reach up to not less than 100,000 dollar. Convert those money and Amy is an instant millionaire. Amy was glad that she decide to sell her work online. If she only look at local market, she would not have gotten that amount of money.
